BrevoVS
Unbounce
UnbounceBrevo vs Unbounce
A side-by-side comparison to help you choose the right platform for your business.
Brevo
Email marketing and CRM platform for growing businesses
Free
4/ 5
Small businesses wanting affordable email and SMS marketing with a built-in CRM
Visit Website
Unbounce
AI-powered landing page builder
$99/month
4/ 5
PPC advertisers wanting AI-optimised landing pages with advanced testing
Visit WebsiteFeature Comparison
| Feature | Brevo | Unbounce |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Business plan+ | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Via integrations | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Brevo | Unbounce |
|---|---|---|
| Free Plan | Yes | No |
| Free Trial | No | 14 days |
| Free | Free | $99/mo |
| Starter | $25/mo | $145/mo |
| Business | $65/mo | $240/mo |
| Enterprise | $null/mo | - |
Pros & Cons
Brevo
Pros
- ✓Free plan with 300 emails per day and unlimited contacts
- ✓Email pricing based on volume sent, not contact count
- ✓Built-in SMS and WhatsApp marketing campaigns
- ✓Transactional email and SMTP relay included
- ✓Simple CRM with deal pipeline management
Cons
- ✗Landing page builder only on Business plan ($65/month)
- ✗No funnel building capabilities
- ✗Free plan includes Brevo branding on emails
- ✗Marketing automation limited on lower-tier plans
Unbounce
Pros
- ✓Smart Traffic AI automatically routes visitors to highest-converting variant
- ✓Dynamic text replacement for PPC campaigns
- ✓Pop-ups and sticky bars included
- ✓100+ high-quality landing page templates
- ✓Strong A/B testing capabilities
Cons
- ✗Expensive for just landing pages ($99/month)
- ✗Not a funnel builder - single pages only
- ✗No email marketing or CRM
- ✗No checkout or payment processing
Frequently Asked Questions
What is the difference between Brevo and Unbounce?
Brevo is email marketing and crm platform for growing businesses, and is small businesses wanting affordable email and sms marketing with a built-in crm. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Brevo or Unbounce?
Brevo starts at free to start, while Unbounce starts at $99/month. Brevo is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have email marketing?
No, Unbounce does not include built-in email marketing. If email marketing is important to you, Brevo offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, Brevo or Unbounce?
For beginners, Brevo is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Unbounce is ppc advertisers wanting ai-optimised landing pages with advanced testing, which may involve a steeper learning curve.
Can I try Brevo and Unbounce for free?
Brevo offers a free plan. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Brevo if...
Small businesses wanting affordable email and SMS marketing with a built-in CRM
Not ideal if: Marketers needing sales funnels, landing pages, or advanced marketing automation
FreeVisit Site
Choose Unbounce if...
PPC advertisers wanting AI-optimised landing pages with advanced testing
Not ideal if: Anyone needing complete sales funnels, email, or ecommerce
$99/moVisit Site