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FunnelKit vs GrooveFunnels

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

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GrooveFunnels

GrooveFunnels

All-in-one marketing platform with lifetime deal history

Free
3/ 5

Budget-conscious marketers wanting an all-in-one platform with a free entry point

Visit Website

Feature Comparison

FeatureFunnelKitGrooveFunnels
Funnel BuilderYesYes
Landing PagesYesYes
Email MarketingVia automations add-onYes
A/B TestingYesNo
EcommerceYesYes
Membership SitesNoYes
Affiliate ManagementNoYes
Webinar HostingNoYes
Built-in CRMNoNo
Blog / CMSWordPressYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitGrooveFunnels
Free PlanNoYes
Free TrialNoNo
Basic$99.5/moFree
Plus$199.5/mo$99/mo
Professional$399.5/mo$299/mo

Pros & Cons

FunnelKit

Pros

  • Deep WooCommerce integration with one-click upsells and order bumps
  • Works with popular WordPress page builders like Elementor and Divi
  • Advanced checkout page customisation and field optimisation
  • Built-in A/B testing for funnels and checkout pages
  • One-time annual fee instead of monthly recurring costs

Cons

  • Requires WordPress and WooCommerce - not a hosted solution
  • Setup and configuration more technical than SaaS alternatives
  • No built-in email marketing without the automations add-on
  • Limited to the WordPress ecosystem

GrooveFunnels

Pros

  • Free plan includes funnels, email, and ecommerce features
  • Wide range of tools covering funnels, memberships, and webinars
  • Built-in affiliate management platform (GrooveAffiliate)
  • Video hosting included for sales pages and courses
  • No transaction fees on the platform

Cons

  • Platform has been slow to deliver on promised features
  • User interface can feel unpolished and buggy
  • Smaller user community and limited third-party resources
  • Frequent rebranding and plan changes create confusion

Frequently Asked Questions

What is the difference between FunnelKit and GrooveFunnels?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. GrooveFunnels is all-in-one marketing platform with lifetime deal history, and is budget-conscious marketers wanting an all-in-one platform with a free entry point.
Which is cheaper, FunnelKit or GrooveFunnels?
FunnelKit starts at $99.5/year, while GrooveFunnels starts at free to start. GrooveFunnels is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does GrooveFunnels have a/b testing?
No, GrooveFunnels does not include built-in a/b testing. If a/b testing is important to you, FunnelKit offers this feature natively. You may be able to add it to GrooveFunnels through a third-party integration.
Which platform is better for beginners, FunnelKit or GrooveFunnels?
For beginners, GrooveFunnels is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. FunnelKit is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site, which may involve a steeper learning curve.
Can I try FunnelKit and GrooveFunnels for free?
FunnelKit does not currently offer a free plan or free trial. GrooveFunnels offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

  • Deep WooCommerce integration with one-click upsells and order bumps
  • Works with popular WordPress page builders like Elementor and Divi
  • Advanced checkout page customisation and field optimisation
FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
GrooveFunnels

Choose GrooveFunnels if...

Budget-conscious marketers wanting an all-in-one platform with a free entry point

Not ideal if: Businesses needing a polished, reliable platform with proven stability