FunnelKit
Thrive ThemesFunnelKit vs Thrive Themes
A side-by-side comparison to help you choose the right platform for your business.

FunnelKit
WordPress and WooCommerce funnel builder plugin
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
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Thrive Themes
WordPress conversion-focused toolkit
WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes
Visit WebsiteFeature Comparison
| Feature | FunnelKit | Thrive Themes |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Via automations add-on | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | No | Yes |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | No | No |
| Blog / CMS | WordPress | WordPress |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | FunnelKit | Thrive Themes |
|---|---|---|
| Free Plan | No | No |
| Free Trial | No | No |
| Basic | $99.5/mo | $299/mo |
| Plus | $199.5/mo | - |
| Professional | $399.5/mo | - |
Pros & Cons
FunnelKit
Pros
- ✓Deep WooCommerce integration with one-click upsells and order bumps
- ✓Works with popular WordPress page builders like Elementor and Divi
- ✓Advanced checkout page customisation and field optimisation
- ✓Built-in A/B testing for funnels and checkout pages
- ✓One-time annual fee instead of monthly recurring costs
Cons
- ✗Requires WordPress and WooCommerce - not a hosted solution
- ✗Setup and configuration more technical than SaaS alternatives
- ✗No built-in email marketing without the automations add-on
- ✗Limited to the WordPress ecosystem
Thrive Themes
Pros
- ✓Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
- ✓Thrive Architect is one of the best WordPress visual editors
- ✓A/B testing built in via Thrive Optimize
- ✓Thrive Leads for advanced opt-in form creation and targeting
- ✓One annual price for the entire suite of 10+ plugins
Cons
- ✗Requires WordPress - not a standalone hosted platform
- ✗No built-in email marketing or CRM (integrates with third-party tools)
- ✗No dedicated funnel builder with multi-step sequences
- ✗Can slow down WordPress sites if too many Thrive plugins are active
Frequently Asked Questions
What is the difference between FunnelKit and Thrive Themes?
Which is cheaper, FunnelKit or Thrive Themes?
Does Thrive Themes have funnel builder?
Which platform is better for beginners, FunnelKit or Thrive Themes?
Can I try FunnelKit and Thrive Themes for free?
The Verdict

Choose FunnelKit if...
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Not ideal if: Non-technical users wanting a hosted, all-in-one solution

Choose Thrive Themes if...
WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes
Not ideal if: Users wanting a hosted solution or those who need built-in email and funnel features