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GoHighLevelGoHighLevel
VS
HubSpotHubSpot

GoHighLevel vs HubSpot

A side-by-side comparison to help you choose the right platform for your business.

GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

$97/month
4/ 5

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Visit Website
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website

Feature Comparison

FeatureGoHighLevelHubSpot
Funnel BuilderYesNo
Landing PagesYesProfessional plan+
Email MarketingYesYes
A/B TestingYesProfessional plan+
EcommerceYesVia integrations
Membership SitesYesNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanGoHighLevelHubSpot
Free PlanNoYes
Free Trial14 daysNo
Starter$97/moFree
Unlimited$297/mo$20/mo
SaaS Pro$497/mo$890/mo
Marketing Hub Enterprise-$3600/mo

Pros & Cons

GoHighLevel

Pros

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
  • ✓Two-way SMS and calling built in
  • ✓Unlimited contacts on higher plans

Cons

  • ✗Steep learning curve - complex interface
  • ✗Designed for agencies, not individual entrepreneurs
  • ✗Funnel templates not as polished as ClickFunnels
  • ✗Customer support can be inconsistent

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Frequently Asked Questions

What is the difference between GoHighLevel and HubSpot?
GoHighLevel is all-in-one crm and marketing platform for agencies, and is marketing agencies wanting to white-label a crm and funnel builder for clients. HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation.
Which is cheaper, GoHighLevel or HubSpot?
GoHighLevel starts at $97/month, while HubSpot starts at free to start. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does HubSpot have funnel builder?
No, HubSpot does not include built-in funnel builder. If funnel builder is important to you, GoHighLevel offers this feature natively. You may be able to add it to HubSpot through a third-party integration.
Which platform is better for beginners, GoHighLevel or HubSpot?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. GoHighLevel is marketing agencies wanting to white-label a crm and funnel builder for clients, which may involve a steeper learning curve.
Can I try GoHighLevel and HubSpot for free?
GoHighLevel offers a 14-day free trial. HubSpot offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
GoHighLevel

Choose GoHighLevel if...

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Not ideal if: Solo entrepreneurs wanting a simple, focused funnel builder

$97/moVisit Site
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site