Skip to main content
HubSpotHubSpot
VS
KeapKeap

HubSpot vs Keap

A side-by-side comparison to help you choose the right platform for your business.

HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureHubSpotKeap
Funnel BuilderNoNo
Landing PagesProfessional plan+Yes
Email MarketingYesYes
A/B TestingProfessional plan+Yes
EcommerceVia integrationsYes
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanHubSpotKeap
Free PlanYesNo
Free TrialNo14 days
Free CRMFree$249/mo
Marketing Hub Starter$20/mo$349/mo
Marketing Hub Professional$890/mo-
Marketing Hub Enterprise$3600/mo-

Pros & Cons

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between HubSpot and Keap?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, HubSpot or Keap?
HubSpot starts at free to start, while Keap starts at $249/month. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have blog / cms?
No, Keap does not include built-in blog / cms. If blog / cms is important to you, HubSpot offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, HubSpot or Keap?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try HubSpot and Keap for free?
HubSpot offers a free plan. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site