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HubSpot vs Webflow

A side-by-side comparison to help you choose the right platform for your business.

HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

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Webflow

Webflow

Visual website builder for designers and developers

Free
4.5/ 5

Designers and agencies wanting full creative control over custom websites without writing code

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Feature Comparison

FeatureHubSpotWebflow
Funnel BuilderNoNo
Landing PagesProfessional plan+Yes
Email MarketingYesNo
A/B TestingProfessional plan+No
EcommerceVia integrationsEcommerce plan ($29+/mo)
Membership SitesNoVia Memberstack integration
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSYesYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanHubSpotWebflow
Free PlanYesYes
Free TrialNoNo
Free CRMFreeFree
Marketing Hub Starter$20/mo$18/mo
Marketing Hub Professional$890/mo$29/mo
Marketing Hub Enterprise$3600/mo$49/mo

Pros & Cons

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Webflow

Pros

  • ✓Unmatched design flexibility with visual CSS control
  • ✓Generates clean, production-ready code
  • ✓Built-in CMS for blogs and dynamic content
  • ✓Powerful interactions and animations without code
  • ✓Free plan for learning and prototyping

Cons

  • ✗Steep learning curve compared to traditional website builders
  • ✗No built-in email marketing, funnels, or CRM
  • ✗Ecommerce features require a separate, more expensive plan
  • ✗Not designed for sales funnels or marketing automation

Frequently Asked Questions

What is the difference between HubSpot and Webflow?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Webflow is visual website builder for designers and developers, and is designers and agencies wanting full creative control over custom websites without writing code.
Which is cheaper, HubSpot or Webflow?
HubSpot starts at free to start, while Webflow starts at free to start. Both platforms start at the same price point. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Webflow have email marketing?
No, Webflow does not include built-in email marketing. If email marketing is important to you, HubSpot offers this feature natively. You may be able to add it to Webflow through a third-party integration.
Which platform is better for beginners, HubSpot or Webflow?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Webflow is designers and agencies wanting full creative control over custom websites without writing code, which may involve a steeper learning curve.
Can I try HubSpot and Webflow for free?
HubSpot offers a free plan. Webflow offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site
Webflow

Choose Webflow if...

Designers and agencies wanting full creative control over custom websites without writing code

Not ideal if: Marketers needing sales funnels, email marketing, or a quick-launch landing page tool

FreeVisit Site