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KajabiKajabi
VS
KartraKartra

Kajabi vs Kartra

A side-by-side comparison to help you choose the right platform for your business.

Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website
Kartra

Kartra

All-in-one marketing platform

$99/month
4/ 5

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Visit Website

Feature Comparison

FeatureKajabiKartra
Funnel BuilderYesYes
Landing PagesYesYes
Email MarketingYesYes
A/B TestingNoYes
EcommerceYesYes
Membership SitesYesYes
Affiliate ManagementYesYes
Webinar HostingNoYes
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanKajabiKartra
Free PlanNoNo
Free Trial14 days14 days
Basic$149/mo$99/mo
Growth$199/mo$199/mo
Pro$399/mo$299/mo
Platinum-$499/mo

Pros & Cons

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Kartra

Pros

  • ✓True all-in-one platform - funnels, email, memberships, video hosting
  • ✓Built-in webinar hosting and video marketing
  • ✓Affiliate management on all plans
  • ✓Visual campaign builder for complex automation
  • ✓Helpdesk and calendar booking included

Cons

  • ✗Starts at $99/month with limited contacts (2,500)
  • ✗Smaller community compared to ClickFunnels
  • ✗Steeper learning curve due to breadth of features
  • ✗Template library not as large as competitors

Frequently Asked Questions

What is the difference between Kajabi and Kartra?
Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform. Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars.
Which is cheaper, Kajabi or Kartra?
Kajabi starts at $149/month, while Kartra starts at $99/month. Kartra is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Kajabi have a/b testing?
No, Kajabi does not include built-in a/b testing. If a/b testing is important to you, Kartra offers this feature natively. You may be able to add it to Kajabi through a third-party integration.
Which platform is better for beginners, Kajabi or Kartra?
For beginners, Kartra is generally the easier starting point with plans starting at $99/month. Kajabi is course creators, coaches, and membership site owners who want an all-in-one platform, which may involve a steeper learning curve.
Can I try Kajabi and Kartra for free?
Kajabi offers a 14-day free trial. Kartra offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Kajabi

Kajabi

Platform for selling online courses and memberships

Course creators, coaches, and membership site owners who want an all-in-one platform

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
Visit Kajabi
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site
Kartra

Choose Kartra if...

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Not ideal if: Beginners who only need a simple funnel builder

$99/moVisit Site