KajabiVS
Shopify
ShopifyKajabi vs Shopify
A side-by-side comparison to help you choose the right platform for your business.
Kajabi
Platform for selling online courses and memberships
$149/month
4.5/ 5
Course creators, coaches, and membership site owners who want an all-in-one platform
Visit Website
Shopify
Ecommerce platform for online stores
$39/month
4.5/ 5
Product-based businesses needing a full ecommerce store with inventory management
Visit WebsiteFeature Comparison
| Feature | Kajabi | Shopify |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Via apps |
| Email Marketing | Yes | Shopify Email |
| A/B Testing | No | Via apps |
| Ecommerce | Yes | Yes |
| Membership Sites | Yes | Via apps |
| Affiliate Management | Yes | Via apps |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | Yes |
| Blog / CMS | Yes | Yes |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Kajabi | Shopify |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 3 days |
| Basic | $149/mo | $39/mo |
| Growth | $199/mo | $105/mo |
| Pro | $399/mo | $399/mo |
Pros & Cons
Kajabi
Pros
- ✓Best platform for selling online courses and memberships
- ✓Beautiful, professional templates
- ✓Built-in email marketing and automation
- ✓No transaction fees on any plan
- ✓Mobile app for students to access content
Cons
- ✗Expensive - starts at $149/month
- ✗Funnel builder is basic compared to ClickFunnels
- ✗No built-in A/B testing
- ✗Limited to digital products - not ideal for physical goods
Shopify
Pros
- ✓Best ecommerce platform for product-based businesses
- ✓Massive app store with 8,000+ integrations
- ✓Built-in inventory management and shipping
- ✓POS for in-person sales
- ✓Powers 4+ million online stores worldwide
Cons
- ✗No built-in funnel builder (requires third-party apps)
- ✗Transaction fees unless using Shopify Payments
- ✗Not designed for service businesses or digital products
- ✗No one-click upsells without apps
Frequently Asked Questions
What is the difference between Kajabi and Shopify?
Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, Kajabi or Shopify?
Kajabi starts at $149/month, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Shopify have funnel builder?
No, Shopify does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to Shopify through a third-party integration.
Which platform is better for beginners, Kajabi or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. Kajabi is course creators, coaches, and membership site owners who want an all-in-one platform, which may involve a steeper learning curve.
Can I try Kajabi and Shopify for free?
Kajabi offers a 14-day free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Kajabi if...
Course creators, coaches, and membership site owners who want an all-in-one platform
Not ideal if: Businesses focused primarily on sales funnels or physical product sales
$149/moVisit Site
Choose Shopify if...
Product-based businesses needing a full ecommerce store with inventory management
Not ideal if: Service businesses, coaches, or anyone focused on sales funnels
$39/moVisit Site