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KajabiKajabi
VS
Thrive ThemesThrive Themes

Kajabi vs Thrive Themes

A side-by-side comparison to help you choose the right platform for your business.

Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website
Thrive Themes

Thrive Themes

WordPress conversion-focused toolkit

$299/year
4/ 5

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Visit Website

Feature Comparison

FeatureKajabiThrive Themes
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesNo
A/B TestingNoYes
EcommerceYesNo
Membership SitesYesYes
Affiliate ManagementYesNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSYesWordPress
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanKajabiThrive Themes
Free PlanNoNo
Free Trial14 daysNo
Basic$149/mo$299/mo
Growth$199/mo-
Pro$399/mo-

Pros & Cons

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Thrive Themes

Pros

  • ✓Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
  • ✓Thrive Architect is one of the best WordPress visual editors
  • ✓A/B testing built in via Thrive Optimize
  • ✓Thrive Leads for advanced opt-in form creation and targeting
  • ✓One annual price for the entire suite of 10+ plugins

Cons

  • ✗Requires WordPress - not a standalone hosted platform
  • ✗No built-in email marketing or CRM (integrates with third-party tools)
  • ✗No dedicated funnel builder with multi-step sequences
  • ✗Can slow down WordPress sites if too many Thrive plugins are active

Frequently Asked Questions

What is the difference between Kajabi and Thrive Themes?
Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform. Thrive Themes is wordpress conversion-focused toolkit, and is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes.
Which is cheaper, Kajabi or Thrive Themes?
Kajabi starts at $149/month, while Thrive Themes starts at $299/year. Kajabi is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Thrive Themes have funnel builder?
No, Thrive Themes does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to Thrive Themes through a third-party integration.
Which platform is better for beginners, Kajabi or Thrive Themes?
For beginners, Kajabi is generally the easier starting point with plans starting at $149/month. Thrive Themes is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes, which may involve a steeper learning curve.
Can I try Kajabi and Thrive Themes for free?
Kajabi offers a 14-day free trial. Thrive Themes does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Kajabi

Kajabi

Platform for selling online courses and memberships

Course creators, coaches, and membership site owners who want an all-in-one platform

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
Visit Kajabi
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site
Thrive Themes

Choose Thrive Themes if...

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Not ideal if: Users wanting a hosted solution or those who need built-in email and funnel features

$299/moVisit Site