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KajabiKajabi
VS
UnbounceUnbounce

Kajabi vs Unbounce

A side-by-side comparison to help you choose the right platform for your business.

Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website
Unbounce

Unbounce

AI-powered landing page builder

$99/month
4/ 5

PPC advertisers wanting AI-optimised landing pages with advanced testing

Visit Website

Feature Comparison

FeatureKajabiUnbounce
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesNo
A/B TestingNoYes
EcommerceYesNo
Membership SitesYesNo
Affiliate ManagementYesNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSYesNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanKajabiUnbounce
Free PlanNoNo
Free Trial14 days14 days
Basic$149/mo$99/mo
Growth$199/mo$145/mo
Pro$399/mo$240/mo

Pros & Cons

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Unbounce

Pros

  • ✓Smart Traffic AI automatically routes visitors to highest-converting variant
  • ✓Dynamic text replacement for PPC campaigns
  • ✓Pop-ups and sticky bars included
  • ✓100+ high-quality landing page templates
  • ✓Strong A/B testing capabilities

Cons

  • ✗Expensive for just landing pages ($99/month)
  • ✗Not a funnel builder - single pages only
  • ✗No email marketing or CRM
  • ✗No checkout or payment processing

Frequently Asked Questions

What is the difference between Kajabi and Unbounce?
Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Kajabi or Unbounce?
Kajabi starts at $149/month, while Unbounce starts at $99/month. Unbounce is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have funnel builder?
No, Unbounce does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, Kajabi or Unbounce?
For beginners, Unbounce is generally the easier starting point with plans starting at $99/month. Kajabi is course creators, coaches, and membership site owners who want an all-in-one platform, which may involve a steeper learning curve.
Can I try Kajabi and Unbounce for free?
Kajabi offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Kajabi

Kajabi

Platform for selling online courses and memberships

Course creators, coaches, and membership site owners who want an all-in-one platform

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
Visit Kajabi
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site
Unbounce

Choose Unbounce if...

PPC advertisers wanting AI-optimised landing pages with advanced testing

Not ideal if: Anyone needing complete sales funnels, email, or ecommerce

$99/moVisit Site