KartraVS
OptimizePress
OptimizePressKartra vs OptimizePress
A side-by-side comparison to help you choose the right platform for your business.
Kartra
All-in-one marketing platform
$99/month
4/ 5
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Visit Website
OptimizePress
WordPress landing page and funnel plugin
$129/year
3.5/ 5
WordPress users wanting affordable landing pages, checkout pages, and membership sites
Visit WebsiteFeature Comparison
| Feature | Kartra | OptimizePress |
|---|---|---|
| Funnel Builder | Yes | Suite plan+ |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Suite plan+ |
| Ecommerce | Yes | Via WooCommerce |
| Membership Sites | Yes | Yes |
| Affiliate Management | Yes | No |
| Webinar Hosting | Yes | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | WordPress |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Kartra | OptimizePress |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | No |
| Starter | $99/mo | $129/mo |
| Silver | $199/mo | $199/mo |
| Gold | $299/mo | $249/mo |
| Platinum | $499/mo | - |
Pros & Cons
Kartra
Pros
- ✓True all-in-one platform - funnels, email, memberships, video hosting
- ✓Built-in webinar hosting and video marketing
- ✓Affiliate management on all plans
- ✓Visual campaign builder for complex automation
- ✓Helpdesk and calendar booking included
Cons
- ✗Starts at $99/month with limited contacts (2,500)
- ✗Smaller community compared to ClickFunnels
- ✗Steeper learning curve due to breadth of features
- ✗Template library not as large as competitors
OptimizePress
Pros
- ✓Affordable annual pricing compared to monthly SaaS tools
- ✓300+ conversion-optimised templates for WordPress
- ✓Built-in checkout and payment pages with Stripe integration
- ✓Membership site builder included on Suite plans
- ✓Full control over your data on your own WordPress hosting
Cons
- ✗Requires WordPress - not a standalone hosted platform
- ✗Page editor not as modern as newer competitors
- ✗No built-in email marketing or CRM
- ✗Funnel builder and A/B testing only on higher-tier plans
Frequently Asked Questions
What is the difference between Kartra and OptimizePress?
Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars. OptimizePress is wordpress landing page and funnel plugin, and is wordpress users wanting affordable landing pages, checkout pages, and membership sites.
Which is cheaper, Kartra or OptimizePress?
Kartra starts at $99/month, while OptimizePress starts at $129/year. Kartra is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does OptimizePress have email marketing?
No, OptimizePress does not include built-in email marketing. If email marketing is important to you, Kartra offers this feature natively. You may be able to add it to OptimizePress through a third-party integration.
Which platform is better for beginners, Kartra or OptimizePress?
For beginners, Kartra is generally the easier starting point with plans starting at $99/month. OptimizePress is wordpress users wanting affordable landing pages, checkout pages, and membership sites, which may involve a steeper learning curve.
Can I try Kartra and OptimizePress for free?
Kartra offers a 14-day free trial. OptimizePress does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Winner4/5 rating
Kartra
All-in-one marketing platform
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
- ✓True all-in-one platform - funnels, email, memberships, video hosting
- ✓Built-in webinar hosting and video marketing
- ✓Affiliate management on all plans
Choose Kartra if...
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Not ideal if: Beginners who only need a simple funnel builder
$99/moVisit Site
Choose OptimizePress if...
WordPress users wanting affordable landing pages, checkout pages, and membership sites
Not ideal if: Users wanting a hosted all-in-one platform without WordPress
$129/moVisit Site