KartraVS
Pipedrive
PipedriveKartra vs Pipedrive
A side-by-side comparison to help you choose the right platform for your business.

Kartra
All-in-one marketing platform
$99/month
4/ 5
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Visit Website
Pipedrive
Sales CRM with visual pipeline management
$15/month
4/ 5
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
Visit WebsiteFeature Comparison
| Feature | Kartra | Pipedrive |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | No |
| Email Marketing | Yes | Advanced plan+ |
| A/B Testing | Yes | No |
| Ecommerce | Yes | No |
| Membership Sites | Yes | No |
| Affiliate Management | Yes | No |
| Webinar Hosting | Yes | No |
| Built-in CRM | Yes | Yes |
| Blog / CMS | No | No |
| Custom Domain | Yes | No |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Kartra | Pipedrive |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Starter | $99/mo | $15/mo |
| Silver | $199/mo | $29/mo |
| Gold | $299/mo | $59/mo |
| Platinum | $499/mo | $69/mo |
| Enterprise | - | $99/mo |
Pros & Cons
Kartra
Pros
- ✓True all-in-one platform - funnels, email, memberships, video hosting
- ✓Built-in webinar hosting and video marketing
- ✓Affiliate management on all plans
- ✓Visual campaign builder for complex automation
- ✓Helpdesk and calendar booking included
Cons
- ✗Starts at $99/month with limited contacts (2,500)
- ✗Smaller community compared to ClickFunnels
- ✗Steeper learning curve due to breadth of features
- ✗Template library not as large as competitors
Pipedrive
Pros
- ✓Intuitive visual sales pipeline that is easy to set up and use
- ✓Affordable starting price at $15/month per user
- ✓Strong deal tracking with activity-based selling methodology
- ✓400+ integrations via marketplace and native connectors
- ✓AI-powered sales assistant suggests next actions
Cons
- ✗Not a marketing platform - no funnels or landing pages
- ✗Email marketing requires Advanced plan or higher
- ✗Per-user pricing can get expensive for larger teams
- ✗Limited marketing automation compared to HubSpot or Keap
Frequently Asked Questions
What is the difference between Kartra and Pipedrive?
Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars. Pipedrive is sales crm with visual pipeline management, and is sales teams wanting an easy-to-use, visual crm focused on pipeline management and deal tracking.
Which is cheaper, Kartra or Pipedrive?
Kartra starts at $99/month, while Pipedrive starts at $15/month. Pipedrive is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Pipedrive have funnel builder?
No, Pipedrive does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to Pipedrive through a third-party integration.
Which platform is better for beginners, Kartra or Pipedrive?
For beginners, Pipedrive is generally the easier starting point with plans starting at $15/month. Kartra is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars, which may involve a steeper learning curve.
Can I try Kartra and Pipedrive for free?
Kartra offers a 14-day free trial. Pipedrive offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict

Choose Kartra if...
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Not ideal if: Beginners who only need a simple funnel builder
$99/moVisit Site

Choose Pipedrive if...
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
Not ideal if: Marketers needing funnels, landing pages, or advanced marketing automation
$15/moVisit Site