KartraVS
Thrive Themes
Thrive ThemesKartra vs Thrive Themes
A side-by-side comparison to help you choose the right platform for your business.

Kartra
All-in-one marketing platform
$99/month
4/ 5
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Visit Website
Thrive Themes
WordPress conversion-focused toolkit
$299/year
4/ 5
WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes
Visit WebsiteFeature Comparison
| Feature | Kartra | Thrive Themes |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | Yes | Yes |
| Affiliate Management | Yes | No |
| Webinar Hosting | Yes | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | WordPress |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Kartra | Thrive Themes |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | No |
| Starter | $99/mo | $299/mo |
| Silver | $199/mo | - |
| Gold | $299/mo | - |
| Platinum | $499/mo | - |
Pros & Cons
Kartra
Pros
- ✓True all-in-one platform - funnels, email, memberships, video hosting
- ✓Built-in webinar hosting and video marketing
- ✓Affiliate management on all plans
- ✓Visual campaign builder for complex automation
- ✓Helpdesk and calendar booking included
Cons
- ✗Starts at $99/month with limited contacts (2,500)
- ✗Smaller community compared to ClickFunnels
- ✗Steeper learning curve due to breadth of features
- ✗Template library not as large as competitors
Thrive Themes
Pros
- ✓Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
- ✓Thrive Architect is one of the best WordPress visual editors
- ✓A/B testing built in via Thrive Optimize
- ✓Thrive Leads for advanced opt-in form creation and targeting
- ✓One annual price for the entire suite of 10+ plugins
Cons
- ✗Requires WordPress - not a standalone hosted platform
- ✗No built-in email marketing or CRM (integrates with third-party tools)
- ✗No dedicated funnel builder with multi-step sequences
- ✗Can slow down WordPress sites if too many Thrive plugins are active
Frequently Asked Questions
What is the difference between Kartra and Thrive Themes?
Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars. Thrive Themes is wordpress conversion-focused toolkit, and is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes.
Which is cheaper, Kartra or Thrive Themes?
Kartra starts at $99/month, while Thrive Themes starts at $299/year. Kartra is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Thrive Themes have funnel builder?
No, Thrive Themes does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to Thrive Themes through a third-party integration.
Which platform is better for beginners, Kartra or Thrive Themes?
For beginners, Kartra is generally the easier starting point with plans starting at $99/month. Thrive Themes is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes, which may involve a steeper learning curve.
Can I try Kartra and Thrive Themes for free?
Kartra offers a 14-day free trial. Thrive Themes does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict

Choose Kartra if...
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Not ideal if: Beginners who only need a simple funnel builder
$99/moVisit Site

Choose Thrive Themes if...
WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes
Not ideal if: Users wanting a hosted solution or those who need built-in email and funnel features
$299/moVisit Site