KartraVS
Unbounce
UnbounceKartra vs Unbounce
A side-by-side comparison to help you choose the right platform for your business.

Kartra
All-in-one marketing platform
$99/month
4/ 5
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Visit Website
Unbounce
AI-powered landing page builder
$99/month
4/ 5
PPC advertisers wanting AI-optimised landing pages with advanced testing
Visit WebsiteFeature Comparison
| Feature | Kartra | Unbounce |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | Yes | No |
| Affiliate Management | Yes | No |
| Webinar Hosting | Yes | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Kartra | Unbounce |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Starter | $99/mo | $99/mo |
| Silver | $199/mo | $145/mo |
| Gold | $299/mo | $240/mo |
| Platinum | $499/mo | - |
Pros & Cons
Kartra
Pros
- ✓True all-in-one platform - funnels, email, memberships, video hosting
- ✓Built-in webinar hosting and video marketing
- ✓Affiliate management on all plans
- ✓Visual campaign builder for complex automation
- ✓Helpdesk and calendar booking included
Cons
- ✗Starts at $99/month with limited contacts (2,500)
- ✗Smaller community compared to ClickFunnels
- ✗Steeper learning curve due to breadth of features
- ✗Template library not as large as competitors
Unbounce
Pros
- ✓Smart Traffic AI automatically routes visitors to highest-converting variant
- ✓Dynamic text replacement for PPC campaigns
- ✓Pop-ups and sticky bars included
- ✓100+ high-quality landing page templates
- ✓Strong A/B testing capabilities
Cons
- ✗Expensive for just landing pages ($99/month)
- ✗Not a funnel builder - single pages only
- ✗No email marketing or CRM
- ✗No checkout or payment processing
Frequently Asked Questions
What is the difference between Kartra and Unbounce?
Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Kartra or Unbounce?
Kartra starts at $99/month, while Unbounce starts at $99/month. Both platforms start at the same price point. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have funnel builder?
No, Unbounce does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, Kartra or Unbounce?
For beginners, Kartra is generally the easier starting point with plans starting at $99/month. Unbounce is ppc advertisers wanting ai-optimised landing pages with advanced testing, which may involve a steeper learning curve.
Can I try Kartra and Unbounce for free?
Kartra offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict

Choose Kartra if...
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Not ideal if: Beginners who only need a simple funnel builder
$99/moVisit Site

Choose Unbounce if...
PPC advertisers wanting AI-optimised landing pages with advanced testing
Not ideal if: Anyone needing complete sales funnels, email, or ecommerce
$99/moVisit Site