KeapVS
OptimizePress
OptimizePressKeap vs OptimizePress
A side-by-side comparison to help you choose the right platform for your business.
Keap
CRM and marketing automation for small businesses
$249/month
3.5/ 5
Small businesses needing a mature CRM with advanced marketing automation and payment processing
Visit Website
OptimizePress
WordPress landing page and funnel plugin
$129/year
3.5/ 5
WordPress users wanting affordable landing pages, checkout pages, and membership sites
Visit WebsiteFeature Comparison
| Feature | Keap | OptimizePress |
|---|---|---|
| Funnel Builder | No | Suite plan+ |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Suite plan+ |
| Ecommerce | Yes | Via WooCommerce |
| Membership Sites | No | Yes |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | WordPress |
| Custom Domain | No | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Keap | OptimizePress |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | No |
| Pro | $249/mo | $129/mo |
| Max | $349/mo | $199/mo |
| Suite Pro | - | $249/mo |
Pros & Cons
Keap
Pros
- ✓Powerful CRM with deep contact management and lead scoring
- ✓Advanced email and SMS marketing automation sequences
- ✓Built-in invoicing and payment processing
- ✓Appointment scheduling and pipeline management included
- ✓Over 20 years of development and refinement
Cons
- ✗Expensive starting price at $249/month
- ✗Steep learning curve for the automation builder
- ✗No dedicated funnel builder or membership sites
- ✗Contact-based pricing can escalate quickly as lists grow
OptimizePress
Pros
- ✓Affordable annual pricing compared to monthly SaaS tools
- ✓300+ conversion-optimised templates for WordPress
- ✓Built-in checkout and payment pages with Stripe integration
- ✓Membership site builder included on Suite plans
- ✓Full control over your data on your own WordPress hosting
Cons
- ✗Requires WordPress - not a standalone hosted platform
- ✗Page editor not as modern as newer competitors
- ✗No built-in email marketing or CRM
- ✗Funnel builder and A/B testing only on higher-tier plans
Frequently Asked Questions
What is the difference between Keap and OptimizePress?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. OptimizePress is wordpress landing page and funnel plugin, and is wordpress users wanting affordable landing pages, checkout pages, and membership sites.
Which is cheaper, Keap or OptimizePress?
Keap starts at $249/month, while OptimizePress starts at $129/year. OptimizePress is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does OptimizePress have email marketing?
No, OptimizePress does not include built-in email marketing. If email marketing is important to you, Keap offers this feature natively. You may be able to add it to OptimizePress through a third-party integration.
Which platform is better for beginners, Keap or OptimizePress?
For beginners, OptimizePress is generally the easier starting point with plans starting at $129/year. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and OptimizePress for free?
Keap offers a 14-day free trial. OptimizePress does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Keap if...
Small businesses needing a mature CRM with advanced marketing automation and payment processing
Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform
$249/moVisit Site
Choose OptimizePress if...
WordPress users wanting affordable landing pages, checkout pages, and membership sites
Not ideal if: Users wanting a hosted all-in-one platform without WordPress
$129/moVisit Site