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Thrive ThemesThrive Themes

Keap vs Thrive Themes

A side-by-side comparison to help you choose the right platform for your business.

Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website
Thrive Themes

Thrive Themes

WordPress conversion-focused toolkit

$299/year
4/ 5

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Visit Website

Feature Comparison

FeatureKeapThrive Themes
Funnel BuilderNoNo
Landing PagesYesYes
Email MarketingYesNo
A/B TestingYesYes
EcommerceYesNo
Membership SitesNoYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSNoWordPress
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanKeapThrive Themes
Free PlanNoNo
Free Trial14 daysNo
Pro$249/mo$299/mo
Max$349/mo-

Pros & Cons

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Thrive Themes

Pros

  • ✓Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
  • ✓Thrive Architect is one of the best WordPress visual editors
  • ✓A/B testing built in via Thrive Optimize
  • ✓Thrive Leads for advanced opt-in form creation and targeting
  • ✓One annual price for the entire suite of 10+ plugins

Cons

  • ✗Requires WordPress - not a standalone hosted platform
  • ✗No built-in email marketing or CRM (integrates with third-party tools)
  • ✗No dedicated funnel builder with multi-step sequences
  • ✗Can slow down WordPress sites if too many Thrive plugins are active

Frequently Asked Questions

What is the difference between Keap and Thrive Themes?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. Thrive Themes is wordpress conversion-focused toolkit, and is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes.
Which is cheaper, Keap or Thrive Themes?
Keap starts at $249/month, while Thrive Themes starts at $299/year. Keap is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Thrive Themes have email marketing?
No, Thrive Themes does not include built-in email marketing. If email marketing is important to you, Keap offers this feature natively. You may be able to add it to Thrive Themes through a third-party integration.
Which platform is better for beginners, Keap or Thrive Themes?
For beginners, Keap is generally the easier starting point with plans starting at $249/month. Thrive Themes is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes, which may involve a steeper learning curve.
Can I try Keap and Thrive Themes for free?
Keap offers a 14-day free trial. Thrive Themes does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Thrive Themes

Thrive Themes

WordPress conversion-focused toolkit

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

  • ✓Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
  • ✓Thrive Architect is one of the best WordPress visual editors
  • ✓A/B testing built in via Thrive Optimize
Visit Thrive Themes
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site
Thrive Themes

Choose Thrive Themes if...

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Not ideal if: Users wanting a hosted solution or those who need built-in email and funnel features

$299/moVisit Site