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KeapKeap
VS
UnbounceUnbounce

Keap vs Unbounce

A side-by-side comparison to help you choose the right platform for your business.

Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website
Unbounce

Unbounce

AI-powered landing page builder

$99/month
4/ 5

PPC advertisers wanting AI-optimised landing pages with advanced testing

Visit Website

Feature Comparison

FeatureKeapUnbounce
Funnel BuilderNoNo
Landing PagesYesYes
Email MarketingYesNo
A/B TestingYesYes
EcommerceYesNo
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSNoNo
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanKeapUnbounce
Free PlanNoNo
Free Trial14 days14 days
Pro$249/mo$99/mo
Max$349/mo$145/mo
Accelerate-$240/mo

Pros & Cons

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Unbounce

Pros

  • ✓Smart Traffic AI automatically routes visitors to highest-converting variant
  • ✓Dynamic text replacement for PPC campaigns
  • ✓Pop-ups and sticky bars included
  • ✓100+ high-quality landing page templates
  • ✓Strong A/B testing capabilities

Cons

  • ✗Expensive for just landing pages ($99/month)
  • ✗Not a funnel builder - single pages only
  • ✗No email marketing or CRM
  • ✗No checkout or payment processing

Frequently Asked Questions

What is the difference between Keap and Unbounce?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Keap or Unbounce?
Keap starts at $249/month, while Unbounce starts at $99/month. Unbounce is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have email marketing?
No, Unbounce does not include built-in email marketing. If email marketing is important to you, Keap offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, Keap or Unbounce?
For beginners, Unbounce is generally the easier starting point with plans starting at $99/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and Unbounce for free?
Keap offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Unbounce

Unbounce

AI-powered landing page builder

PPC advertisers wanting AI-optimised landing pages with advanced testing

  • ✓Smart Traffic AI automatically routes visitors to highest-converting variant
  • ✓Dynamic text replacement for PPC campaigns
  • ✓Pop-ups and sticky bars included
Visit Unbounce
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site
Unbounce

Choose Unbounce if...

PPC advertisers wanting AI-optimised landing pages with advanced testing

Not ideal if: Anyone needing complete sales funnels, email, or ecommerce

$99/moVisit Site