Keap
WishpondKeap vs Wishpond
A side-by-side comparison to help you choose the right platform for your business.

Keap
CRM and marketing automation for small businesses
Small businesses needing a mature CRM with advanced marketing automation and payment processing
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Wishpond
Marketing platform with landing pages, contests, and lead generation
Businesses wanting landing pages combined with social contests and lead generation campaigns
Visit WebsiteFeature Comparison
| Feature | Keap | Wishpond |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | Yes |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | Yes |
| Blog / CMS | No | No |
| Custom Domain | No | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Keap | Wishpond |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Pro | $249/mo | $69/mo |
| Max | $349/mo | $119/mo |
| Rapid Growth | - | $199/mo |
Pros & Cons
Keap
Pros
- ✓Powerful CRM with deep contact management and lead scoring
- ✓Advanced email and SMS marketing automation sequences
- ✓Built-in invoicing and payment processing
- ✓Appointment scheduling and pipeline management included
- ✓Over 20 years of development and refinement
Cons
- ✗Expensive starting price at $249/month
- ✗Steep learning curve for the automation builder
- ✗No dedicated funnel builder or membership sites
- ✗Contact-based pricing can escalate quickly as lists grow
Wishpond
Pros
- ✓Social contests, sweepstakes, and referral campaigns built in
- ✓Landing page builder with pop-ups and forms
- ✓Email marketing and basic automation included
- ✓Good for lead generation and social promotions
- ✓Easy-to-use interface for non-technical users
Cons
- ✗No funnel builder or checkout capabilities
- ✗Limited template designs compared to Leadpages or Unbounce
- ✗Contact limits on lower plans can be restrictive
- ✗Customer support responsiveness has mixed reviews
Frequently Asked Questions
What is the difference between Keap and Wishpond?
Which is cheaper, Keap or Wishpond?
Does Wishpond have ecommerce?
Which platform is better for beginners, Keap or Wishpond?
Can I try Keap and Wishpond for free?
The Verdict

Keap
CRM and marketing automation for small businesses
Small businesses needing a mature CRM with advanced marketing automation and payment processing
- ✓Powerful CRM with deep contact management and lead scoring
- ✓Advanced email and SMS marketing automation sequences
- ✓Built-in invoicing and payment processing

Choose Keap if...
Small businesses needing a mature CRM with advanced marketing automation and payment processing
Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

Choose Wishpond if...
Businesses wanting landing pages combined with social contests and lead generation campaigns
Not ideal if: Marketers needing sales funnels, ecommerce, or advanced marketing automation