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LeadpagesLeadpages
VS
OntraportOntraport

Leadpages vs Ontraport

A side-by-side comparison to help you choose the right platform for your business.

Leadpages

Leadpages

Landing page builder for small businesses

$49/month
4/ 5

Small businesses focused on lead generation through landing pages and pop-ups

Visit Website
Ontraport

Ontraport

CRM and marketing automation for growing businesses

$79/month
3.5/ 5

Established businesses needing a CRM with advanced marketing automation

Visit Website

Feature Comparison

FeatureLeadpagesOntraport
Funnel BuilderNoNo
Landing PagesYesYes
Email MarketingNoYes
A/B TestingYesYes
EcommercePro plan (basic)Yes
Membership SitesNoYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSYesNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanLeadpagesOntraport
Free PlanNoNo
Free Trial14 days14 days
Standard$49/mo$79/mo
Pro$99/mo$147/mo
Pro-$297/mo
Enterprise-$497/mo

Pros & Cons

Leadpages

Pros

  • ✓200+ high-converting landing page templates
  • ✓Leadboxes pop-ups and alert bars for lead capture
  • ✓Integrates with 40+ email and CRM platforms
  • ✓Affordable starting price at $49/month
  • ✓Can be embedded on any existing website

Cons

  • ✗Not a funnel builder - no multi-step selling sequences
  • ✗No built-in email automation
  • ✗No affiliate management tools
  • ✗No one-click upsells or order bumps

Ontraport

Pros

  • ✓True CRM with lead scoring and contact tracking
  • ✓Advanced email marketing with up to 4-way A/B testing
  • ✓Two-way SMS and direct mail automation
  • ✓Visual campaign builder for complex automation
  • ✓All features available on every plan

Cons

  • ✗No dedicated funnel builder
  • ✗Steeper learning curve than ClickFunnels
  • ✗Smaller community and fewer training resources
  • ✗Page builder less polished than competitors

Frequently Asked Questions

What is the difference between Leadpages and Ontraport?
Leadpages is landing page builder for small businesses, and is small businesses focused on lead generation through landing pages and pop-ups. Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation.
Which is cheaper, Leadpages or Ontraport?
Leadpages starts at $49/month, while Ontraport starts at $79/month. Leadpages is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Leadpages have email marketing?
No, Leadpages does not include built-in email marketing. If email marketing is important to you, Ontraport offers this feature natively. You may be able to add it to Leadpages through a third-party integration.
Which platform is better for beginners, Leadpages or Ontraport?
For beginners, Leadpages is generally the easier starting point with plans starting at $49/month. Ontraport is established businesses needing a crm with advanced marketing automation, which may involve a steeper learning curve.
Can I try Leadpages and Ontraport for free?
Leadpages offers a 14-day free trial. Ontraport offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Leadpages

Leadpages

Landing page builder for small businesses

Small businesses focused on lead generation through landing pages and pop-ups

  • ✓200+ high-converting landing page templates
  • ✓Leadboxes pop-ups and alert bars for lead capture
  • ✓Integrates with 40+ email and CRM platforms
Visit Leadpages
Leadpages

Choose Leadpages if...

Small businesses focused on lead generation through landing pages and pop-ups

Not ideal if: Businesses needing complete sales funnels with checkout and upsells

$49/moVisit Site
Ontraport

Choose Ontraport if...

Established businesses needing a CRM with advanced marketing automation

Not ideal if: Beginners wanting to quickly build and launch sales funnels

$79/moVisit Site