OptimizePressVS
Shopify
ShopifyOptimizePress vs Shopify
A side-by-side comparison to help you choose the right platform for your business.
OptimizePress
WordPress landing page and funnel plugin
$129/year
3.5/ 5
WordPress users wanting affordable landing pages, checkout pages, and membership sites
Visit Website
Shopify
Ecommerce platform for online stores
$39/month
4.5/ 5
Product-based businesses needing a full ecommerce store with inventory management
Visit WebsiteFeature Comparison
| Feature | OptimizePress | Shopify |
|---|---|---|
| Funnel Builder | Suite plan+ | No |
| Landing Pages | Yes | Via apps |
| Email Marketing | No | Shopify Email |
| A/B Testing | Suite plan+ | Via apps |
| Ecommerce | Via WooCommerce | Yes |
| Membership Sites | Yes | Via apps |
| Affiliate Management | No | Via apps |
| Webinar Hosting | No | No |
| Built-in CRM | No | Yes |
| Blog / CMS | WordPress | Yes |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | OptimizePress | Shopify |
|---|---|---|
| Free Plan | No | No |
| Free Trial | No | 3 days |
| Builder | $129/mo | $39/mo |
| Suite | $199/mo | $105/mo |
| Suite Pro | $249/mo | $399/mo |
Pros & Cons
OptimizePress
Pros
- ✓Affordable annual pricing compared to monthly SaaS tools
- ✓300+ conversion-optimised templates for WordPress
- ✓Built-in checkout and payment pages with Stripe integration
- ✓Membership site builder included on Suite plans
- ✓Full control over your data on your own WordPress hosting
Cons
- ✗Requires WordPress - not a standalone hosted platform
- ✗Page editor not as modern as newer competitors
- ✗No built-in email marketing or CRM
- ✗Funnel builder and A/B testing only on higher-tier plans
Shopify
Pros
- ✓Best ecommerce platform for product-based businesses
- ✓Massive app store with 8,000+ integrations
- ✓Built-in inventory management and shipping
- ✓POS for in-person sales
- ✓Powers 4+ million online stores worldwide
Cons
- ✗No built-in funnel builder (requires third-party apps)
- ✗Transaction fees unless using Shopify Payments
- ✗Not designed for service businesses or digital products
- ✗No one-click upsells without apps
Frequently Asked Questions
What is the difference between OptimizePress and Shopify?
OptimizePress is wordpress landing page and funnel plugin, and is wordpress users wanting affordable landing pages, checkout pages, and membership sites. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, OptimizePress or Shopify?
OptimizePress starts at $129/year, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does OptimizePress have built-in crm?
No, OptimizePress does not include built-in built-in crm. If built-in crm is important to you, Shopify offers this feature natively. You may be able to add it to OptimizePress through a third-party integration.
Which platform is better for beginners, OptimizePress or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. OptimizePress is wordpress users wanting affordable landing pages, checkout pages, and membership sites, which may involve a steeper learning curve.
Can I try OptimizePress and Shopify for free?
OptimizePress does not currently offer a free plan or free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Winner4.5/5 rating
Shopify
Ecommerce platform for online stores
Product-based businesses needing a full ecommerce store with inventory management
- ✓Best ecommerce platform for product-based businesses
- ✓Massive app store with 8,000+ integrations
- ✓Built-in inventory management and shipping
Choose OptimizePress if...
WordPress users wanting affordable landing pages, checkout pages, and membership sites
Not ideal if: Users wanting a hosted all-in-one platform without WordPress
$129/moVisit Site
Choose Shopify if...
Product-based businesses needing a full ecommerce store with inventory management
Not ideal if: Service businesses, coaches, or anyone focused on sales funnels
$39/moVisit Site