One Funnel Away Challenge Review: Worth Buying Or Not?

The One Funnel Away Challenge is a 30-day training programme designed by Russell Brunson, co-founder of ClickFunnels, that teaches you how to build a sales funnel from scratch and launch it by day 30.

I took the OFA Challenge myself, and what surprised me was how much I still learned, even as someone already familiar with ClickFunnels and online marketing. The programme is not a collection of generic tips. It is a structured, day-by-day system that covers offer creation, storytelling, funnel architecture, and traffic, all taught by people who have built multi-million dollar businesses using these exact methods.

At $100, it is one of the most cost-effective ClickFunnels training programmes available. Could you piece together the same knowledge from free content online? Possibly, but it would take months of searching and testing. The OFA Challenge compresses that into 30 days with a clear roadmap.

What Is ClickFunnels?

ClickFunnels is a web-based platform that helps businesses build sales funnels to promote, sell, and deliver products online. Instead of cobbling together a landing page builder, email tool, checkout system, and membership platform, ClickFunnels puts everything in one place.

The platform offers pre-configured funnel templates for different business types, including webinar funnels, product launch funnels, lead generation funnels, and membership site funnels. You can manage multiple funnels from a single dashboard without needing to write code or hire a developer.

If you are new to ClickFunnels, the free trial lets you explore the platform before committing to a paid plan.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is a 30-day training programme that teaches you how to create and launch a high-converting sales funnel. It covers three core skills:

• How to build sales pages and funnel sequences
• How to take an existing business or idea and package it for online sales
• How to drive traffic to your funnel and convert visitors into customers

Whether you are building your first funnel or you have been marketing online for years, the OFA Challenge fills in the gaps. The lessons build on each other, so by the end of the 30 days, you have a complete, functioning funnel rather than a pile of notes you never act on.

Before you sign up, make sure you can dedicate at least one to two hours per day over the next 30 days to study and complete the daily assignments.

What Will You Learn Inside The OFA Challenge?

Once you purchase the One Funnel Away Challenge, you get access to pre-training warmup videos while you wait for the challenge start date. These videos cover mindset, limiting beliefs, and how the OFA framework applies to your specific business.

Pre-Training: Mindset Week

The first week focuses on the mental side of business building. Russell Brunson addresses the limiting beliefs that cause most entrepreneurs to quit before they gain traction. This is not fluffy motivational content. It is a structured breakdown of why most funnels fail and how to avoid those mistakes.

Pre-training lessons include:

• The Framework
• One Funnel Away
• The Who, Not the How
• Funnel Hacking
• Lady Boss Story
• The Map

After completing the warmup, participants move into the four core weeks of the programme.

Week 1: Hook, Story, Offer

This week covers the foundation of any successful funnel: your offer. Russell Brunson teaches offer hacking (studying what is already working in your market), offer sequencing, and how to create digital products. You will learn the concepts from DotCom Secrets and Expert Secrets applied to your specific business.

• Offer hacking
• The Greatest Showman framework
• Offer sequencing
• The secrets of e-covers
• Creating your product

Week 2: Your Hooks and Stories

Week 2 is about crafting the messaging that makes people pay attention and take action. This draws heavily on the Epiphany Bridge framework from Expert Secrets, where you learn to tell stories that move your audience from scepticism to belief.

• Testing your material
• The Epiphany Bridge
• Publishing your origin story
• Testing hooks and angles

Week 3: The Funnel

This is where you build your actual funnel inside ClickFunnels. You will create a squeeze page, sales page, order form, one-time offer (OTO) page, and members area. Each lesson walks you through the build step by step.

• Generating leads and making sales
• ClickFunnels squeeze page setup
• Order form and sales page design
• The OTO page
• Building the members area

Week 4: Making It Rain (Traffic)

The final week covers how to drive traffic to your new funnel. Russell teaches the three types of traffic (earned, owned, and paid), the Dream 100 strategy for building relationships with influencers in your market, and how to create hooks for both paid and organic channels.

• The three types of traffic
• The Dream 100 strategy
• Paid traffic hooks
• Organic and earned traffic hooks

Week 5: Post-Training

After the core 30 days, the challenge includes a post-training week that maps out your next 30, 60, and 90 days. This includes a Funnel Hack-a-thon and a decision framework for scaling your business.

What Is Included In The One Funnel Away Challenge Kit?

Here is everything you get when you sign up for the OFA Challenge:

• 30 days of video lessons from Russell Brunson
• 30 days of live coaching calls with Stephen Larsen
• A digital workbook for each daily mission
• Access to the OFA Challenge Facebook group
• Private "Big Breakthrough" group access
• The "30 Days" eBook featuring interviews with Two Comma Club millionaires
• Unlimited access to the "30 Days" video series
• Behind-the-scenes breakdowns of Two Comma Club sales funnels

Since 2020, the OFA Challenge Kit has been fully digital. The original physical kit (books, MP3 player, spiral-bound workbook) is no longer available, but all the content is identical.

The workbook provides an overview of each day's challenge along with specific tasks to complete.

The 30 Days book is especially valuable. It features strategies from entrepreneurs who have already earned Two Comma Club awards (over $1 million through a single funnel), showing exactly what they would do if they had to start over from scratch.

The Platinum Upgrade

There is also a Platinum upgrade option that includes six months of ClickFunnels free. If you know you are going to use ClickFunnels to build your funnel (and you should, since the challenge is built around it), the Platinum upgrade can save you hundreds of dollars on your subscription while giving you extended access to the platform. You can check current ClickFunnels pricing and discount options to compare.

Who Are The Coaches?

The OFA Challenge is taught by three coaches, each with a different role in the programme.

Russell Brunson

Russell Brunson is the co-founder of ClickFunnels and one of the most well-known figures in digital marketing. He is the author of DotCom Secrets, Expert Secrets, and Traffic Secrets, and he has sold over $1 million in a single day using webinar funnels.

In the OFA Challenge, Russell serves as "The Strategist." He provides daily video lessons covering high-level funnel strategy, offer creation, and the psychology behind why funnels convert. His teaching style is energetic and example-driven, drawing on real campaigns he has run.

Julie Stoian

Julie Stoian is a Two Comma Club winner and digital marketing entrepreneur who runs multiple online businesses. In the OFA Challenge, she is known as "The Transformer."

Julie's role is to take Russell's strategic concepts and show you exactly how to implement them. Her videos are step-by-step walkthroughs that turn each day's lesson into actionable tasks. If Russell explains the "what" and "why," Julie covers the "how."

Stephen Larsen

Stephen Larsen is a former ClickFunnels team member and Two Comma Club winner who built his own successful online business after leaving the company. He is known as "The Executioner" in the OFA Challenge.

Stephen runs the daily live coaching calls through the private Facebook group. He provides accountability, answers questions in real time, and pushes participants to complete their daily assignments. His sessions are high-energy and practical, covering everything from funnel architecture to traffic strategy.

Why I Signed Up For The One Funnel Away Challenge

I signed up because I had been using ClickFunnels for a while and knew there were features and strategies I was not taking full advantage of. The platform has a lot of functionality, and without a structured training programme, it is easy to get lost in the options.

The OFA Challenge gave me a framework for building funnels that actually convert, not just funnels that look good. The principles taught in the challenge, including offer creation, storytelling, and traffic strategy, are applicable whether you use ClickFunnels or another platform.

For $100, the return on investment was clear. The frameworks I learned during the 30 days have directly contributed to better-performing funnels in my business. You can also explore FunnelFlix for additional training resources once you are inside the ClickFunnels ecosystem.

Who The One Funnel Away Challenge Is Not For

The OFA Challenge is not a good fit if you cannot commit at least one hour per day for 30 consecutive days. The lessons build on each other, and skipping days means you will fall behind on the implementation exercises.

It is also not ideal if you are looking for a passive course you can binge-watch. The challenge is designed around daily action. Each day has a lesson and an assignment that needs to be completed before the next day's material.

That said, if you are willing to put in the work, the OFA Challenge delivers structured, actionable training that is difficult to find at this price point.

One Funnel Away Challenge Review: Final Verdict

The One Funnel Away Challenge is one of the best investments you can make if you are serious about building a sales funnel for your business. For $100, you get 30 days of structured training from Russell Brunson, Julie Stoian, and Stephen Larsen, along with live coaching, a digital workbook, and access to a community of other entrepreneurs working toward the same goal.

The programme takes you from offer creation through funnel building to traffic generation, so by day 30, you have a live, functioning funnel rather than just theoretical knowledge.

If you are ready to build your first funnel or improve an existing one, the OFA Challenge is worth every dollar.