Funnel Hackers Cookbook Review: 22 Funnel Blueprints You Can Copy
Our Verdict
Conclusion
What we like
- ✓Free book - just pay shipping ($7.95 US, varies internationally)
- ✓22 complete funnel blueprints with page-by-page breakdowns
- ✓Shows exactly which elements belong on each page type
- ✓Works as a practical reference alongside DotCom Secrets and Expert Secrets
- ✓Includes training videos for visual learners
What could be better
- ✗Blueprints are ClickFunnels-focused - adaptable but designed for the platform
- ✗Can feel overwhelming for complete beginners with 22 funnel types
Includes 14-day free trial · No commitment required
Get The Cookbook FreeYou have read DotCom Secrets and understand the value ladder. You have read Expert Secrets and know how to craft your message. Now you need to know what a successful sales funnel actually looks like - which pages go where, what elements belong on each page, and which funnel type fits your business.
That is exactly what the Funnel Hackers Cookbook provides. It is a visual blueprint guide containing 22 complete funnel plans, each showing the page sequence, the key elements on every page, and the purpose each page serves in the conversion process.
The book is free - just pay shipping.
What Is the Funnel Hackers Cookbook?
The Funnel Hackers Cookbook is a reference book by Russell Brunson structured like an actual cookbook. Instead of recipes for food, it contains "recipes" for sales funnels - step-by-step blueprints showing exactly how to build each funnel type.
The book is organised into three sections:
Ingredients - the individual page elements that make up a funnel. Headlines, opt-in forms, video players, order forms, countdown timers, testimonial blocks, bullet lists, guarantee badges, and more. This section explains what each element does and when to use it.
Recipes - 22 complete funnel blueprints. Each recipe shows the full page sequence (landing page → sales page → order form → upsell → thank you), which elements belong on each page, and how the pages connect. You can follow any recipe step by step.
Funnel Types - guidance on which recipe to use for your specific business model. Selling a book? Use the free-plus-shipping funnel. Selling a course? Use the webinar funnel. Generating leads? Use the squeeze page funnel.
The 22 Funnel Blueprints
The Cookbook includes blueprints for every major funnel type:
Lead Generation Funnels:
- Squeeze page funnel
- Survey funnel
- Summit funnel
- Lead magnet funnel
Sales Funnels:
- Free-plus-shipping funnel (for books and physical products)
- Self-liquidating offer funnel
- Tripwire funnel
- Sales letter funnel
- Video sales letter funnel
- Product launch funnel
Webinar Funnels:
- Live webinar funnel
- Automated webinar funnel
- Webinar registration funnel
Membership and Continuity Funnels:
- Membership funnel
- Continuity funnel
High-Ticket Funnels:
- Application funnel
- Phone sales funnel
Other Funnels:
- Affiliate bridge funnel
- Homepage funnel
- Thank-you page funnel
- Cancellation funnel
- Cart funnel
Each blueprint includes a visual diagram of the page flow, a list of required elements for each page, and notes on what makes each funnel type effective.
How It Compares to the Other Books
| Book | What It Teaches | Format |
|---|---|---|
| DotCom Secrets | Strategy - value ladders, traffic types, email sequences | Theory + frameworks |
| Expert Secrets | Messaging - storytelling, belief building, webinar scripts | Persuasion + scripts |
| Funnel Hackers Cookbook | Implementation - what each funnel looks like, page by page | Visual blueprints |
| Traffic Secrets | Traffic - how to drive visitors to your funnels | Traffic strategies |
The Cookbook is the practical companion to DotCom Secrets. Where DotCom Secrets explains why you need a value ladder and how funnels work conceptually, the Cookbook shows you what each funnel actually looks like when built.
If you read all four books in order - DotCom Secrets (strategy), Expert Secrets (messaging), Funnel Hackers Cookbook (implementation), Traffic Secrets (traffic) - you have the complete framework for building a funnel-based business.
Who Should Read This Book?
The Cookbook is right for you if:
- You understand funnel concepts but are not sure what to actually build
- You want a visual reference to follow while building in ClickFunnels or another funnel builder
- You are an affiliate marketer and want to see what effective bridge funnels look like
- You have read DotCom Secrets and want the implementation guide
- You prefer visual diagrams over long-form text explanations
The Cookbook is less useful if:
- You have not yet learned the fundamentals of sales funnels (start with DotCom Secrets first)
- You are looking for copywriting and messaging advice (that is Expert Secrets)
- You already have extensive experience building funnels and know your page structures
How to Get the Funnel Hackers Cookbook Free
The physical book is free - you pay shipping only ($7.95 in the US, varies internationally). You also get instant access to the digital PDF download and bonus training videos when you order.
Like Russell Brunson's other free books, this uses the "free-plus-shipping" funnel model - ironically, one of the 22 funnel types blueprinted inside the book itself.
Final Verdict
The Funnel Hackers Cookbook is the most practical book in Russell Brunson's collection. It does not teach theory - it shows you exactly what to build. If you are sitting down to create a funnel and need to know which pages to include, what elements to put on each page, and how to connect them, this is the reference guide you want open next to your laptop.
It is free, it takes an hour to read, and it will save you days of guessing about funnel structure. Combined with a ClickFunnels free trial and the templates included in the platform, you can go from blueprint to live funnel in a single afternoon.
